NEW training workshop ‘Design thinking in a day’ Saturday 16 April

We are partnering with Wellington City Libraries to bring you ‘Design thinking in a day’. A unique learning experience where you will work together with librarians and industrial design students from Massey University to re-imagine our city library.

Upskill in design thinking and input to an incredible project that will keep Wellington City Library services relevant.

Why should you attend?

Experience design thinking. This workshop is for anyone who wants to differentiate their product or service, and put the customer at the centre. Calling all senior leaders, HR, ops, change managers, business analysts, product managers, project managers, digital strategists, customer insights specialists, market researchers, service delivery managers, customer experience managers, UX designers, service designers, interaction designers, product designers, software developers, engineers, and customer facing staff. Everyone can add value with design thinking.

You will learn by doing and leave with new design thinking methods that can be used across your business. Whether you’re a seasoned professional looking to brush-up on your skills, or dipping your toes into design thinking for the first time, this workshop is for you.

You will learn how to
  • Use co-design to engage customers and stakeholders in the design of better products and services.
  • Use bodystorming to step into the customer’s shoes and see the world through their eyes.
  • Uncover deep insights about what is truly meaningful to customers through ethnographic field research and interviews.
  • Ask ‘why?’ Dig deeper to pinpoint the source of problems troubling your customers.
  • Record research findings. Capture better field notes that take teams to rapid insights.
  • Make sense of research data. Use affinity mapping to identify patterns and trends.
  • Create ‘How might we?’ questions. Transform problems into opportunities. HMW questions kick-start brainstorms and inspire teams to generate new ideas.
  • Use lateral thinking techniques to unravel wicked problems and brainstorm like a pro.
  • Take the butterfly test. Identify the most alluring ideas to explore further.
  • Prototype. Make ideas real through physical prototypes, storyboards, and role play.
  • Use service staging to communicate service concepts and seek feedback from customers and stakeholders.
Where
Wellington City Central Library
65 Victoria St, Wellington

The workshop will be held in the Mezzanine room on the 1st floor. Walk across the footbridge from the Clarks cafe to find us.

When
Saturday 16th April
09:00 to 18:00

Join us for a cuppa at 09:00. We will kick off at 09:30 sharp with coaching on using ethnographic field research methods to uncover deep insights about customer needs. This will take us out into the library floor to interview the public. The next stage is working in design teams, with designers and librarians, to brainstorm new ideas that resolve customer frustrations and improve their user experience.

After a bite eat in the square, you will spend the afternoon prototyping future library services and evolving your thinking. At 16:00 design teams will head back out into the library to invite members of the public in for canapes, drinks and to give feedback on their ideas for future library services. Prizes will be awarded to the most innovative design team, donated by the lovely people at The French Art Shop.

Cost
$595 + GST & Eventbrite booking fee

Wellington City Library are subsidising this workshop enabling us to offer you reduced price tickets. Coffee, cake, lunch, and workshop materials included. We will close the workshop with canapes and drinks. All prices are per person in New Zealand Dollars and are exclusive of GST and Eventbrite booking fee.

Book now button

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Published by

Leanne

Founder & Co-Design Director Leanne helps teams focus on the customer first, and design better products and services. She is known for her ability to zoom out from a problem and see the world with empathy. This allows her to think more strategically about solutions. Leanne listens with incredible sensitivity and unravels complex business issues with our clients. She helps organisations really see the customer’s point of view and think creatively on how to meet their needs. With a decade in design, she has transformed public services and improved customer experiences in the UK, USA, Australia, and New Zealand. Her favourite projects include working with Tesco, New Zealand Police, and Trade Me. Leanne studied Interaction Design and Design Ethnography, at Duncan of Jordanstone College of Art and Design, Dundee University, home in bonny Scotland. Leanne is good at service design, digital interaction design, co-design facilitation, prototyping, experience research, ethnography, service design strategy, and leadership.

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