Design thinking 101
We follow a human-centred design approach. Experience research reveals deep insights about what customers need. Co-design inspires new solutions.
When in the first diamond, we question the assumed problem through experience research. When the diamond begins to converge, we make sense of research insights to pinpoint the real problem.
In the second diamond, we begin focusing on finding a solution to the problem(s) identified. It is only after brainstorming many possible solutions, that we begin iterating any one solution.
This deliberate convergent and divergent thinking is known as ‘design thinking’.